I’m Jonathan Melendez

I first started this blog back in 2011 without so much as a thought of what I was actually going to post. Food blogs were relatively new and I wanted to get in on the action. I started posting recipes with bad structure and awful photos, just hoping that someone out there would come across my little site and read it. Slowly, I started to teach myself the ropes and really elevate my photography. I stopped worrying about doing everything “right” and started focusing on having fun. Ultimately, that’s what I want this site to be; a place where people can learn something new, try the recipes and keep coming back again and again.

The recipes I share on this blog are a mix of original ideas that I come up with and bring to life and also, recipes that I’ve come across from books, magazines or other sites. If I’ve adapted a recipe, I’ll always list it and encourage everyone to go see the original. I often find inspiration randomly and will inevitably change it up so as to make it my own.

I often get told that there are too many photos in my posts and that people just want the recipe. The whole idea of this site however, is to show people the recipes through a series of step-by-step images. Cooking is a very visual task, as much as it is physical. So many times people go to a food site or pick up a cookbook and they’re lost without a guide. They’ll question themselves asking, “Is this supposed to look like this? Am I doing this right?” This site is a tool to use while cooking so that you can look at a step, see the image and know exactly what to do!

My favorite type of recipe is a mash-up. I love coming up with new ideas to combine two classic, or well-known ideas, into one even better idea. Mash-ups are a great way to have fun in the kitchen. Not all recipes are supposed to be so serious and strictly regimented. It’s okay to have fun in the kitchen, without the fear of messing up. In the end, it almost always turns out right, and if it doesn’t, then at least we’re learning along the way.

– Jonathan Melendez

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